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June 4th, 2009 by Zack
Stay cool this summer with Masterkey and Alineah!
All summer long as the temperature rises, watch your costs fall.
Masterkey and Alineah have partnered to provide you with the coolest ability to promote your listings.
As a Masterkey client you can now advertise your property listings on
Alineah directly through Masterkey. Once users have entered property
details into Masterkey, the process of posting each property’s details
onto Alineah is automated instantly, saving you both time and money…
Sign up for Alineah’s special summer subscription and bonus offer
Receive 1000 AED off your Alineah monthly subscription fee, every month, all summer long.
It gets better, the first 10 users to sign up can take advantage of an exclusive offer and get the maximum exposure for their listings.
Add a “skyscraper” Advertising Banner on Alineah.com for only 1000 AED (normally 6,000 AED).
To sign up for this limited time offer contact Leticia Nevermann at Leticia@alineah.com or +971 50 879 2286.
Mention the promo code MASTERSUMMER when signing up to receive this discount.
Masterkey + Alineah =
Increased visibility
Lower advertising costs
Expanded reach
Quick & easy property listings
Visit us at www.gomasterkey.com or call us at +971 4 398 9739 to learn
more about how Masterkey can help your business grow in the current
market.
Concerned about the health of your finances?
We all can agree that the current economic conditions have everyone feeling less than their best. The collective negativity and despondence spreads like a sickness, making it seemingly impossible to escape the pessimism.
We say enough is enough; it’s time to start the road to recovery.
Do more. Spend less. Feel better.
Start today with Masterkey, the ultimate Software as a Service (SaaS) for Real Estate Professionals.
Masterkey provides real estate companies with the exact functionality they need, and none of what they do not. Not only that, but Masterkey provides professionals with more innovative and user friendly capabilities than traditional software providers at a fraction of the cost.
What are some of the side effects of Masterkey Software as a Service (SaaS)?
No costly software installation, upgrades or maintenance.
Gain access to cutting edge technology immediately without a large upfront investment in hardware or software.
Shorter deployment time.
Be up and running in just days, as opposed to a phased implementation that could take months. See the return on your investment sooner.
Global availability.
Gain access to your system at anytime from anywhere via the web.
It’s a SERVICE to you.
Masterkey is dedicated to the service model, providing you with a dedicated account manager that liaises with you directly, while our support team ensures you receive any assistance you need in the swiftest manner.
Stay ahead with ongoing, smaller upgrades.
We are constantly improving and expanding our software in the form of consistent small changes that improve functionality while avoiding large, costly roll outs that cost you time and money to implement.
Optimize your internal IT efforts.
There are scores of IT troubles incurred by software consumers in the traditional client/server model. By eliminating these constant hiccups, your IT team is able to focus on improving the day-to-day technical operations of your company.
Save money and redistribute your IT.
By outsourcing software functionality to Masterkey, you are saving money in both infrastructure requirements and IT personnel knowledge requirements. The money you save using Masterkey can be, well…saved, or reallocated to augment the other areas of your business.
Scalability to adapt as you grow, or change strategies.
Masterkey is flexible enough to expand with you as you take on growth, or scale back if you shift strategies.
Time is Money.
We know, we know. But as cliché as it sounds, it’s true.
In today’s environment real estate organizations can’t afford to operate at anything less than fully optimal. The microscope is on every detail of the business, and saving money while not compromising on service is all that matters.
The longer you stall and the longer you fail to optimize your business, the more money and opportunities you lose.
How do you optimize your business?
By improving Return On Investment (ROI)
Stretching your budget
Targeting your efforts
Honing your strategy
Every minute of every day is money lost when you aren’t running your business as efficiently as you can. Right now, it’s tough to justify lost money and opportunities because of inaction.
Masterkey helps real estate professionals do business better, faster and easier.
Sell and lease more property.
Lower your cost per lead and reach a global audience of 1000’s qualified leads.
Organize and manage your data with one central database.
Save thousands on marketing with a powerful array of tools and features that allow you to customize and specifically target your message and audiences.
Manage your team of brokers and agents more efficiently and provide them with the resources to succeed.
Streamline every facet of your operations.
Eliminate tedious administrative processes. That means less time in the back office and more time interacting with clients.
Measure and improve your ROI with meaningful and detailed reporting.
When we say time is money, we literally mean it.
From now until April 31, 2009 when you register your interest with Masterkey receive 1% off your set up fee for every day remaining in the month.
Here’s how it works:
Register your interest with Masterkey today, April 22, 2009 and receive 9% (9 days left in April) off your total set up fee.
Register your interest with Masterkey tomorrow, April 23, 2009 and receive 8% (8 days left in April) off your total set up fee.
You can see where this is going. The longer you wait…the more money you lose so sign up today.
Please enter the promotion code TIMEMONEY, when registering on our site.
Optimize your efforts today with Masterkey!
Best Regards,
The Masterkey Team
Time is Money.
We know, we know. But as cliché as it sounds, it’s true.
In today’s environment real estate organizations can’t afford to operate at anything less than fully optimal. The microscope is on every detail of the business, and saving money while not compromising on service is all that matters.
The longer you stall and the longer you fail to optimize your business, the more money and opportunities you lose.
How do you optimize your business?
By improving Return On Investment (ROI)
Stretching your budget
Targeting your efforts
Honing your strategy
Every minute of every day is money lost when you aren’t running your business as efficiently as you can. Right now, it’s tough to justify lost money and opportunities because of inaction.
Masterkey helps real estate professionals do business better, faster and easier.
Sell and lease more property.
Lower your cost per lead and reach a global audience of 1000’s qualified leads.
Organize and manage your data with one central database.
Save thousands on marketing with a powerful array of tools and features that allow you to customize and specifically target your message and audiences.
Manage your team of brokers and agents more efficiently and provide them with the resources to succeed.
Streamline every facet of your operations.
Eliminate tedious administrative processes. That means less time in the back office and more time interacting with clients.
Measure and improve your ROI with meaningful and detailed reporting.
When we say time is money, we literally mean it.
From now until April 31, 2009 when you register your interest with Masterkey receive 1% off your set up fee for every day remaining in the month.
Here’s how it works:
Register your interest with Masterkey today, April 9, 2009 and receive 22% (22 days left in April) off your total set up fee.
Register your interest with Masterkey tomorrow, April 10, 2009 and receive 21% (21 days left in April) off your total set up fee.
You can see where this is going. The longer you wait…the more money you lose so sign up today.
Please enter the promotion code TIMEMONEY, when registering on our site.
Optimize your efforts today with Masterkey!
Best Regards,
The Masterkey Team
Masterkey provides you with the leading Email messaging solution at an inexpensive and measurable cost.
The global downturn is putting a heavy spotlight on ROI in marketing campaigns. Companies everywhere must strive to achieve the highest return on marketing dollars and be able to see real results on their spending.
Strategic Email Campaigning stands out as a crucial method for delivering cost effective and measurable communications in the current economic environment. Masterkey employs the preeminent e-marketing tools to help real estate businesses effectively reach their customers and grow their businesses.
Visit us here (www.gomasterkey.com/emailshot/cpl.html) to learn more about Email campaigning and how Masterkey can help you maximize your marketing efforts.
Best Regards,
The Masterkey Team
The Dubai Real Estate Regulatory Authority (RERA) has made it mandatory for tenants and landlords to register tenancy contracts online from January 1, 2009, to assist with the development of a comprehensive rental index to better evaluate and regulate the market. As part of this initiative, RERA requires every landlord and property management company to registe tenancy contracts through its new online portal called Ejari.
Masterkey has integrated with RERA to provide added efficiency and clarity to the process, making it easier for you.
Visit us here (www.gomasterkey.com/rera.html) to learn more about the new RERA initiative and how Masterkey can help save you time and money with the process.
Best Regards,
The Masterkey Team
There are few things faster than the construction of property in Dubai, but the wave of property listing websites in Dubai are definitely keeping up with the pace. Some are brilliantly designed, some are not. Some have current listings, others do not.
So, which ones do you go for? To achieve the maximum exposure in a over-served market; all of them… right?
Wrong, and here’s why.
As a broker, you’re serving two sets of clients. The Sellers and The Buyers.
The Seller’s point of view:
The Seller wants to sell his property quickly and at a price that either makes him a good premium or allows for him to offload the unit quickly. When choosing a broker, a common question to ask is where you’ll be advertising his property. If you say ‘everywhere’ that’ll please him immensely, and all is well. In most cases, whether we like it or not, the Seller will also go to other real estate brokers, repeat the same action and the property will get listed as a duplicate on the listing sites. No problem for him, but a problem for you as you’re now competing with the other companies for the same listing, and a few dirhams out of pocket for the listing cost.
The Buyer’s point of view:
On the other hand, you’ve got the internet buyer, lets call him Joe. I’ve been in Joe’s shoes and it’s a frustrating experience. Joe naturally does a Google search on available property, sifts through many of the top real estate companies, and eventually EUREKA! Joe finds the if-its-in-Dubai-its-on-our-listing-site listings site. They have every company Joe’s just been looking through (except maybe a select few brokers), 1,000s of listings which allows Joe to compare like for like and get a good idea on pricing.
So poor old Joe starts calling the listings, and here’s where it breaks down.
1st listing: No, we don’t have anything in Dubai Marina.
2nd listing: No, that property is not available.
3rd listing: Yes, of course we have something, just give us your name, number and we’ll spam… I mean… get back to you after 45 mins of Joe calling, speaking to people who seem to know nothing, he leaves that site, never to return again. Even, if by chance, he finds a property the entire experience was so frustrating that he will likely never go back to that website. From that point onwards you’re either wasting your money by listing on that website, or wasting your time trying to keep your listings up to date.
So why bother with these listings sites? A good listing site provides you with the tools to effectively showcase your properties, and gives buyers the tools to efficently search for a property. Why affiliate your companies with websites that do not deliver these simple advantages? Think quality, not quantity. If you want to find a good listings site, ask them a few simple questions.
1. Are your listings are constantly up to date? How?
2. Do properties disappear after a set date? Show me.
3. When I make a sale does it come off your listings immediately? How?
4. Do the market leaders list on your site? Who?
In my book, a no to any of these answers, or worse, a yes without the proof, means you should think twice before listing with them.
The MasterKey blog is a place where MasterKey developers, users, agents, managers and directors come all together to discuss all things MasterKey. We’ll keep you updated on what’s new in the software, pass along information as it happens and give you glimpses of our new MasterKey Beta that is under development. You’ll be able to post your comments the changes we’ve made, and let us know what we’re doing right or wrong.
This blog has one purpose: To listen to needs of you, our users.
Please be advised that we have officially changed our telephone and fax numbers effective 28th of January, 2009. Please change our contact information to the following:
+971 (4) 398 9739 (main office line)
+971 (4) 398 9729 (fax)
Kindly update our contact information and we look forward to serving you as usual with our new numbers.
Please contact us at support(at)gomasterkey(dot)com with regards to any support or technical issues and we will respond to you as quickly as possible.
For all other inquires please email us at info(at)gomasterkey(dot)com.
Sincerely,
The Masterkey Team
With our business growing the need is arising for us to provide you with better, higher service levels please be informed that we will be relocating our offices to the following location:
Masterkey
Nashwan Building
Mankhool Road
Bur Dubai
Dubai, UAE
Contact Details:
P.O. Box 333415, Dubai, UAE
Tel : 04 338 6705
Fax : 04 338 6705
info@gomasterkey.com
Please be assured that we are working as quickly as possible to complete our move to the new location. We do ask for your continued patience during the process. If during the next few days you have difficulty reaching us by phone or fax, please contact us by email and we will respond to you as quickly as possible.
Please note we will be officially present at our new office beginning Sunday 25th January 2009, we will maintain our current phone numbers and email addresses so you may contact us as usual. We appreciate and look forward to your continued support.
Sincerely,
The Masterkey Team
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