The Global Leader in Web-Based Real Estate Software

Masterkey, the region’s leading provider of web-based real estate software has signed a deal with regional real estate portal www.sandcastles.ae, giving real estate professionals in the UAE and abroad an easy and affordable means market their properties to a pre-qualified target audience.

“This partnership with Masterkey allows us to elevate our service to customers and ensure they are implementing industry best practices in marketing their properties.” says Sandcastles.ae Director Zuber Moshan.

The partnership between Sandcastles.ae and Masterkey allows real estate agents and brokers to list and update their properties directly to the online portal via Masterkey. As a result, time and overhead is largely reduced, and agents ensure they are displaying the most up-to-date and accurate information about their properties.

With a lack of transparency and confidence in a once booming UAE real estate market, buyers and renters by necessity are more cautious and selective in their purchase decisions.
Zuber Moshan continued, “Sandcastles property is dedicated to finding property seekers exactly what they need within their criteria and budget. Our dedication to our customers and our excellent relationships with leading real estate agencies has led Sandcastle Property to become one of the leading online property sites.”

Masterkey sees this partnership as integral addition to their Portal Partner Program, and represents an important step in the company’s evolution toward a market-driving platform solutions company. For more information on Masterkey and its Portal Partner Program, visit the Masterkey website at www.gomasterkey.com.

Masterkey, the UAE’s leading provider of web-based real estate software, formally unveiled Masterkey Connections today which will allow real estate professionals to form reciprocal partnerships with other Masterkey users worldwide to share each other’s listings and expand their operations.

In building a reciprocal community of agents, Gulf-based real estate professionals will gain access to an exponential number of potential lead sources across the worldwide Masterkey community.

Masterkey CEO Avinash Advani stated, “Collaboration is a key strategy in generating more business, and the Masterkey Connections feature provides real estate professionals with the ability to do just that – cultivate a community and generate more business.”

Masterkey Connections allows customers who are part of the Masterkey ecosystem, to connect with each other and seamlessly share listings. Clients can simply choose who they want to connect to; if that person or company is a Masterkey customer as well, they then opt to accept the connection. At that point, each party manually selects which units they want to share with each specific partner. Upon selection, each party is able to view each other’s shared listings, providing instant access to a larger amount of properties they can offer to their clients.

Masterkey believes this feature provides a timely opportunity for professionals to thrive in the region’s slumping real estate sector.

Avinash Advani, Masterkey CEO highlighted this by saying, “While there are a finite number of leads that can be distributed to an agent from within an individual company, agents can broaden their lead base by simply looking outside their company and connecting with other agents at home and abroad.”

Masterkey firmly believes that Masterkey Connections is the next generation platform for conducting real estate business worldwide and sees today’s announcement as a significant achievement in the company’s commitment to continually develop innovative ideas, products and services to better serve the global real estate industry.

To learn more about Masterkey Connections check out our March Newsletter: Masterkey's March Newsletter

How real estate professionals conduct business and operate has drastically changed in recent years. Technology has paved the way for next generation web solutions, MIS platforms and complete process automation. The real winners have not only accepted this progress, but they learned and now utilize these techniques. This willingness to morph and grow with technology provides a true advantage over the competition.

Like we said, real estate brokers and agents today have a wealth of new information and technology available to them, but only the truly dedicated will be extremely successful. It’s simply not enough to make phone calls and post flyers about properties. Instead, one must implement the best practices that have been laid out in front of them to expand limitations and redefine business paradigms. When that is the case, the only real limiting factor to success is the number of leads one is able to secure.

This leads us to our next point…while there are a finite number of leads that can be distributed to an agent from within an individual company; Agents can broaden their lead base by simply looking outside their company and connecting with other agents.

That sounds simple, right? In short - Yes, but in reality there’s much more to it.

There are challenges and considerations that have to be made. There must be structure, rules, and infrastructure in place to facilitate such an open exchange of sensitive and exclusive information in a way that is acceptable to all.

Introducing the Masterkey Connections functionality:

The concept (as we said) is simple, Masterkey’s Connections will allow Masterkey clients to form reciprocal partnerships with other Masterkey users to expand their operations and share each other’s listings.

Collaboration is a key strategy in generating more business, and the Masterkey Connections feature provides real estate professionals with the ability to do just that – cultivate a community and generate more business.

From a business process perspective things couldn't be easier. Agents can simply choose which listings to share on their select invitation-based networks. Subsequently, all other members of the network will be able to view and access those listings. Being able to view external listings, these members get instant access to a larger amount of properties they can offer to their clients. Similarly the members responsible for listing those units will instantly tap into a client base which was unknown to them before. All of this translates into being able to generate more revenue through direct collaboration between one another. In other words, a reciprocal community of agents working together to drive business success is created.

We’ve put together a couple of quick video to walk you through the process of sharing listings and give you some more insight to exactly how it works in the “New Features” section of the newsletter. Take a moment to see what the new feature is all about. And as always, if you have any questions, contact us directly and we’ll get you sorted out right away.

Click here to watch videos and find out more.